All Posts

Understanding a brand’s audience requires more than surface metrics. It requires examining who engages, how they behave and what patterns the data reveals over time. For this analysis, I evaluated Health-Ade Kombucha’s Instagram performance using reporting data from SocialInsider , audience modeling insights from SparkToro and qualitative content coding supported by ChatGPT by OpenAI. The reporting window spans Jan. 24 through Feb. 22, 2026. The objective was to define Heal

Cover image illustration generated using ChatGPT AI technology. Image by Wesley Walker. I. Introduction The organic beverage industry remains competitive as consumers prioritize probiotic and functional drinks. This report compares the social media engagement performance of Health-Ade Kombucha  and GT’s Living Food’s Synergy Kombucha . Both brands operate in the premium kombucha category and target similar wellness-focused audiences. They were selected because they compete di

Cover image illustration generated using AI technology. Image by Wesley Walker. When people think of public relations tools, they usually think of expensive software and paid platforms. In reality, two of the PR tools I rely on the most are completely free. As someone building a modern PR skill set, I’ve found that knowing how to use simple, accessible tools effectively can be just as important as having access to premium ones. Public relations work moves fast. Stories break.

Music has always been a reflection of human creativity—raw emotion and storytelling wrapped in melodies and rhythms. But with the rise of artificial intelligence (AI), we’re entering a new chapter where machines can create music, often indistinguishable from that of human artists. It’s fascinating, even exciting, but it’s also a little unnerving.    As AI-generated music floods platforms like Spotify and Apple Music, we’re facing some tough questions: What does this mean for

Score: 9 / 10 When YFN Lucci released Already Legend it felt less like a comeback and more like a statement. After years of legal...

Score: 8.5 / 10 Young Thug has never been an ordinary artist. From the moment he arrived with strange cadences, bold fashion, and...